Postup Email Marketing: Email marketing is a method of marketing that most people are familiar with. Most of us receive promotional emails from companies and retailers on a frequent basis.
As consumers, we are bombarded by advertisements and sales pitches via email, so it is important for companies to build their reputation by delivering quality messages to their subscribers.
Companies with excellent email marketing deliver value to their subscribers through their messages. They may do this by offering coupons, product updates, informative articles, or other content that interests their audience.
By adding a personal touch or creating a friendly tone, they increase the likelihood of receiving responses or purchases from the recipients.
As marketers, you can leverage email marketing to your advantage by creating clear and compelling campaigns that target the right audiences.
The benefits of email marketing
With the ever-growing presence of social media, some may think that email is becoming less and less important. This is absolutely not the case!
In fact, with the proliferation of social media, it has become increasingly difficult to gain exposure. Whereas with email, you can directly target your audience and those who may be interested in your business.
With email marketing, you are able to create a sense of urgency for your content and your brand by sending emails at the appropriate time. For example, you can send an email promoting your content on Monday morning to remind people about what you offer or you can send an email containing your content on the day of your event.
Furthermore, with individualized emails, you can track whether or not your content was effective or not. You can see who opened the email, who did not, and how many people engaged with your content. This allows you to better tailor future emails to increase engagement.
Who should use email marketing?
Anyone can use email marketing, but it is important to note that it is not free. Several free email marketing services exist, but they often have limitations on the forms of advertising you can use and how many people you can reach with your campaigns.
You do not need to be a business or company to use email marketing. Individuals can also send out emails to the people that subscribe to their updates or items they promote.
The only problem is that if you do not have a large enough audience or following, then no one will open or respond to your emails. This defeats the point of advertising through email!
For individuals who want to use email marketing, the best way is to start with friends and family and ask them to subscribe to your updates.
What should I advertise?
Advertisings are the best way to make money with your email list. You can advertise your own products, product bundles, other sellers’ products, or business services.
If you want to promote your own products, then create a series of posts on interesting topics related to your product and write short reviews of other products you like.
If you want to promote other sellers’ products, then write short reviews of their products and offer a discount on your next purchase if someone signs up for your newsletter.
If you want to advertise other businesses’ services, then write short reviews of their services and offer a discount on your service if someone signs up for your newsletter.
Any way you choose to advertise, make sure it is quality advertising that will appeal to your audience.
How do I get my website linked to my email campaign?
Adding your email campaign to your website can be easy! Many people do it by placing a subscribe button or a survey on their site, leading to their email.
Another way is adding an email sign-up on your blog posts. This would lead to a page on your website with all of your information and an easy way to subscribe.
You can also add an email subscription box to your product or service sales page. This would lead to an opt-in page, which then directs the user to an email confirmation.
The best way to add emails to your marketing is to choose one that complements your other advertising strategies. If you are already having success with just an email subscription box, then do not change it!
Just make sure you are adding value to the emails you send out, and you will be successful.
What format should my campaign be in?
While most campaigns are set up in email format, there are other forms your campaign can be in. You can create a postcard campaign, text message campaign, or even a street campaign if you are willing to put in the time and effort.
Postcard campaigns have been known to gain more attention than email campaigns due to the fact that they require you to take action by going to a physical location.
Text message campaigns have higher open and click-through rates due to the personal nature of texting. People feel more inclined to open up and respond because it is coming from you instead of a company.
A street campaign may be more time-consuming but will draw in more people due to the person-to-person interaction.
What time of year should I start my campaign?
Campaigns can be started at any time of the year. However, it is best to start your campaign before the holiday season or right after.
People are very busy during the holiday season as they prepare for parties, family get-togethers, and the actual holidays like Christmas and New Year’s.
People are also very busy after the holidays as they wrap up gifts they gave and receive and settle back into a normal routine.
You do not want to overwhelm people with emails when they are already busy!
People are also spending money in the aftermath of the holidays so offering a deal or promotion around that time may go unnoticed. Starting your campaign before or right after the holiday season is ideal.
Another tip? Don’t start your campaign on April 1st. It may seem like a valid date due to all of the April Fools’ jokes going around, but people will think it is a joke email and delete it without looking further.
Who should manage my campaign?
Having a team of people to manage your campaigns is essential. While you can do this yourself, having someone else with more experience and expertise do it for you is a big plus.
campaign managers are professionals who have years of experience doing this. Some campaign managers even have certifications or specialize in certain industries or sectors.
Having someone who is not personally invested in the outcome and does not know your competitors or opponents is also a plus.
This way, they can be totally objective when evaluating your campaign results. This is especially important if you hire a company to manage your campaign as they will be assessing their job performance based on the results they get you.
Having a team of people to help you with your campaign management will help you stay focused on the important things- like what you will do if you get elected.
Do I need images or videos in my campaign?
Images are a great way to add some flair to your campaign. People love seeing what they are going to get! For instance, if you are doing a fashion email campaign, include some runway or street-style photos.
If you are doing a cooking recipe email campaign, include some kitchen shots or finished dish pictures. If you are sending travel tips, include some scenic photos or maps.
If you do not have access to these images via phone or computer, there are sites that offer free image access. Google is your friend here!
Do not overdo it with the images or videos, though. One or two per email is enough.