Automated email marketing services” are tools that help you create, manage, and track your marketing emails. Most of these services offer some kind of free version that gives you a limited number of emails sent per month, although some do not offer any free features.
Automated Email Marketing Services
Some of the features most automated email marketing services offer are template-building tools, statistic tracking and analysis, batch sending, personalized messages based on behavior or customer segmentation, and collaboration features.
Some people are very against the use of automated email marketing services due to the lack of personalization they provide. Some people feel like only a computer sends out emails so smoothly and efficiently! But in reality, using an AEM service just exposes your staff to more automation so they can focus on other things.
2) Who should use email marketing?
Any business can benefit from email marketing. Even small businesses without an online presence can gain new customers through email marketing. As mentioned before, Google now ranks businesses that have an active email marketing campaign above those that do not in search results.
Since almost every person has at least one device with access to email, this is a very broad way to market to people. People receive emails on their phones, computers, and other devices, so your advertising reaches a wide audience.
Businesses of all sizes should be incorporating email marketing into their strategy. It is a cost-effective way to reach a large audience and produce results. Anyone who is not using email marketing is losing out on potential customers!
There are many ways for professionals in the field to use email marketing to their advantage. Professionals such as lawyers, real estate agents, and business professionals of all kinds can use this tool to get the word out about their services.
3) What should I include in my campaign?
In terms of content, you should include all the standard components of a great email. Include links to your website or product pages, mentions of upcoming events or promotions, and last but not least, quality content!
By content, we mean an interesting topic or story, not just announcements or sales pitches. Your readers signed up to receive your emails for a reason- they like your brand and want to hear from you!
Making your email list feel special and included is a good way to build retention and repeat engagement. An easy way to do this is by using Visme to create an interactive newsletter with fun features that highlight your audience.
An important component of any campaign is measurement. You need to know how well your campaign performed in order to improve it next time around. There are two main metrics you should track: clicks and opens.
4) How to get customers for my email campaign?
You should have a clear call to action in your email marketing campaign. Tell your subscribers what you would like them to do on next visit or next purchase.
For example, if you are launching a new product, tell your subscribers that they can get the new product at a special price if they order now.
If you are doing an event or sale, tell your subscribers to come and get the deals or benefits of the event or sale. Tell them how to sign up or where to go to get what they want.
Having clear and specific calls to action will help gain more traction on your campaign and increase subscriber loyalty.
5) What are the benefits of using automated email marketing services?
With all the features available, you will be able to create and send marketing emails with little to no effort. You can schedule them for specific dates and times, which gives you time to plan future campaigns or engage with your audience on other platforms.
Furthermore, you will have the option to include pre-made content like blog posts or sale announcements in your marketing emails. This way, you are not wasting valuable space or time putting those together.
Some services even have a review system where your subscribers can opt out of receiving certain emails or notifications that they received and read. This keeps them engaged and aware of what they want to receive!
And the best part? You will not have to worry about sending out spam emails because these services have filters in place to prevent that.
Automated email marketing services allow you to focus on other aspects of your business
As the name suggests, automated email marketing services automate a large part of the process. You enter your subscriber list into the service and it stores that information, then you upload a campaign to send out an email blast.
The service handles the distribution of the email as well as how many people receive it, how many don’t receive it due to spam filters, and how many people open it.
Some even handle putting your custom logo on the email as well as including any bought advertising. The amount of customization can go down to the font used and color.
There are some automated email marketing services that do not have as many customization options. It is important to check whether or not your preferred service has this functionality before switching accounts.
They take the burden of managing your campaign off your shoulders
As mentioned earlier, automated email marketing services do all the heavy lifting for you. They provide you with a platform where you can create and send your campaign.
You can build your campaign via their platform by adding subscribers to the list, selecting the type of campaign (promotional or engagement) and then creating the content. The automation part comes into play with the timing of when emails are sent out.
Automated email marketing services also keep track of who has clicked on links in emails and forwarded them to other contacts. This is how they determine if an email campaign was successful or not. If enough people click on a link or are forwarded an email, then it was!
Some automated email marketing services offer more features than others. Some offer social media integration, tracking, reporting, and list-building assistance among other things. It depends on what you need help with to determine if these services fit your needs.
They have a lot of experience with email marketing campaigns
With all of the major scandals surrounding data privacy in the last few years, it is no surprise that people are warier about giving out their information.
While it is impossible to completely eliminate email lists, companies can only grow if they have enough marketing data to send effective campaigns.
Automated email marketing services provide companies with a cost-effective way to build their lists and launch campaigns. Since these services handle most of the technical elements of campaign launching, companies can focus on other aspects such as content.
These services also have a large pool of users so if you are looking to build your campaign audience, you will probably find enough people on these platforms.
If you are looking to start using an automated email marketing service, make sure you do your research first to make sure it is secure and that you can easily use it.
You can set and forget your campaign
With all the features included in these services, you can create, distribute, and monitor your campaign with little to no effort. Some even have built-in automation features that do the work for you!
Some of these features include tracking links, drip campaigns, segmentation tools, and rich media attachments. Tracking links allow you to see who has clicked on your link and whether or not they have subscribed to your list or have been engaged with your content.
Drip campaigns allow you to schedule when emails are sent or distributed. If you have an event or sale coming up, you can set the email marketing service to send emails about it before it happens. Segmentation tools allow you to target specific demographics with your content which helps your message get across. Rich media attachments allow people on your list to view some kind of feature in the email rather than just text and an image.